AXIA Associates
Growth


Organic Growth:

Organic growth is a prerequisite for top-tier performance over the long term, but it's hard to find and even harder to sustain profitably. Companies that succeed in this area make organic growth an organizational asset. They start by building deep customer insight and use this as the basis to target where their headroom for profitable growth is. They then set priorities to address their top growth opportunities, synchronize the organization behind these priorities and remove barriers to growth. This requires two key value disciplines. Customer value is the systematic ability to understand what customers value and are willing to pay for, and what types of marketing they will respond to best. Company value is the systematic ability to understand where and how to invest in customer value to create the maximum profitable and sustainable organic growth. By joining these two disciplines together, management can continuously identify which of their many growth alternatives will maximize customer and company value. We help management link customer and company value to find the best sources of profitable growth.

Growth through Acquisition:

Acquisition-led strategies can be value-creating in any industry. The best acquirers design acquisitive growth programs that are explicitly driven by their growth strategy, in which they continuously screen chosen markets for opportunities that will deliver their strategies at a faster and more valuable rate than organic growth alone. Consequently, they have the discipline to walk away from deals they cannot comfortably create value from. But, they also have the skills to maximize the value of the deals they do make. In practice, this means they are able to conserve the value of both base businesses, capture the value of the synergies behind the acquisition case and create new value through coherent strategic and organizational integration that ensures a "merger of minds" on the top management team. We help companies build successful acquisitive growth programs as well as deliver value from individual deals.

Our approach focuses on the highest-value strategic, financial and organizational decisions that define the program, the deal and the integration.

 

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